Out of the many web campaigns and more specifically designs that were made for Dis-Chem throughout 2017, the "Fitbone" (Fitbit & Jawbone) campaign was one that visually made a bigger impact on the creative ways of selling products. The vixion was to create artwork that would attract any consumer from any age group and drive sales to the undeniably attractive sale price. The visually appealing art direction gave the consumer a sense of an unlimited amount of fitbit and jawbone devices falling from the sky like rain.